Tag: brand marketing

Marico to acquire 58% in plant-based nutrition brand ‘The Plant Fix- Plix’

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

Marico will acquire the remaining stake of 25.25 percent on a fully diluted basis in tranches by May 2025. Currently available as a D2C brand and on third-party e-commerce marketplaces, it plans to ramp up its offline presence over the next few years.

Yardley’s Manish Vyas: If a celebrity is well-known, the brand can spend less on media

Manish Vyas, senior vice president and business head, Yardley India and Thailand highlighted, "The big trend that is happening is consumers moving from unbranded to branded. We are working on the strategy of how to convert from ‘U’ (Unbranded) to ‘Y’ (Yardley)."

Manish Vyas, senior vice president and business head, Yardley India and Thailand threw light on the brand’s successful markets in India, the two different sets of consumers it caters to, his take on Generative AI, and more.

Coca-Cola Q2 Earnings: India emerged as key growth driver in APAC region

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

Developing and emerging markets remained even, with growth in India and Brazil offset by the suspension of business in Russia in 2022 and a decline in Pakistan.

Myntra to cut 50 jobs as part of restructuring as it shifts focus on private labels strategy

The company has been increasing its play in the fashion and beauty space over the past one year, to take on competition from the likes of Reliance’s Ajio and Tata Cliq.(Image sourced from Moneycontrol)

The layoff round will impact roles across verticals. However, staff in the in-house brands vertical would be most affected, sources said.

Air India introduces in-flight magazine namaste.ai

The 88-page-long magazine is the first to be released since Air India returned to the Tata Group after 69 years.(Image by @airindia via Twitter)

The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.

Indian space industry may touch $100 bn by 2040: Report

The Indian government aspires for the country's space sector to account for 9 percent of the global industry by 2030.

The Arthur D. Little report pegs India’s space market to reach $40 billion by 2040 and armed with the right strategies, it could tap into a $100 billion market opportunity.