Tag: brand marketing

Adieu Birdie: OG Twitterati say their goodbyes to the Twitter blue bird

According to reports, Elon Musk's rebranding move has wiped out anywhere between $4 billion and $20 billion in value. Musk picked up Twitter for $44 billion in October, 2022. (Representative Image: Ryan 'O' Niel via Unsplash)

D. Ramakrishna, Sambit Mohanty, Raj Nayak, Oindrila Roy, Sonal Dabral, and Ambi Parameswaran shared what the birdie and the micro-blogging platform meant to them over the years. All in Tweet-sized comments.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

Elon Musk rebrands Twitter to ‘X’. Here’s why

There might be several legal hurdles for Billionaire Elon Musk's decision to rebrand Twitter as X as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Storyboard18 tells you about the reason behind Elon Musk’s decision to change Twitter’s iconic bird logo and his obsession with the letter ‘X’.

Netflix password sharing: Subscribers not willing to pay additional fee to share account

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

Legal hurdles ahead: Meta, Microsoft hold trademarks related to Twitter’s new name “X”

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

The newly coined X (Twitter’s revamped name) is so widely used and cited in trademarks that it is a candidate for legal challenges.

ITC board gives in-principle approval for demerger of hotels business

ITC has proposed to subscribe shares of the wholly-owned subsidiary of face value of Re.1 each, not exceeding Rs 100 crore in aggregate. The demerger also reinforces the sharper capital allocation strategy put in place in recent years, in the pivot towards the "asset-right" strategy for the Hotels business. (Representative Image: Marten Bjork via Unsplash)

As per the scheme of arrangement, the company will hold a stake of close to 40 percent in the new entity, while the remaining 60 percent will be held by the company’s shareholders, proportionate to their shareholding in the company.

Twitter CEO talks about the platform’s new ‘X’ factor

The CEO, Linda Yaccarino revealed that ‘X’ has been taking shape over the past eight months through rapid feature launches. However, she assured that this transformation is just the beginning, and there are no limits to what ‘X’ can achieve. (Image source: News18)

Twitter CEO Linda Yaccarino shared her vision for ‘X,’ the platform’s rebranded future under Elon Musk, centered on unlimited interactivity and global connectivity powered by AI.

Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.