Tag: brand marketing

AJIO ropes in Megalodon as its AI creative design partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As per the mandate, Megalodon will bring its cutting-edge AI-driven design capabilities to AJIO’s brand strategy.

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

Oppenheimer and Barbie: Hollywood clash fuels multiplex boom in India

PVR Inox is expecting above-average occupancies for both films, with first-day occupancies expected to close at over 60 percent. They anticipate good revenues due to the unprecedented volume of tickets booked, especially for Oppenheimer, which is released in both English and Hindi dubbed versions, appealing to audiences beyond metros. (Image source: Moneycontrol)

In cities like Bengaluru, Mumbai and Delhi, most of the shows in premium screens like IMAX are sold out with ticket rates starting from rs 700 and going over Rs 2,000 for the two Hollywood films released in India simultaneously on July 21.

Twitter logo change: Five facts about the now-dead Twitter blue bird

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

Twitter owner Elon Musk killed the blue bird and unveiled a new logo Deus X. Here’s a quick history of the blue bird.

Elon Musk kills the blue bird; So what’s the new Twitter logo?

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.

Why is Air India CEO Campbell Wilson meeting influential Indian diaspora in Palo Alto?

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

Air India’s transformation is well underway with AI executives also leading outreach among influential business communities and brands abroad.

Early birds and late worms: A brand manager’s 3-pinch model for content relevance

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.