brand marketing – Page 344

Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing

Barbie movie was originally commissioned in 2009 and it apparently caused a global shortage of fluorescent fuchsia paint colour.

Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.

Inside Banter: Into the minds of the world’s most creative people

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

In one’s daily life, it pays to speak to diverse sets of people, or read diverse magazines or websites and set up opportunities to meet audiences and people that one would not, in the daily course of life. Be curious.

Explainer: How Netflix will find out if a user is sharing password

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

Since it announced a crackdown on password sharing, Netflix has been rapidly gaining subscribers and has already added 6 million new accounts globally.

Junglee Poker is raising the stakes with celebrity ambassadors amidst GST debacle

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

In a bid to make Junglee Poker a household name, Junglee Games India Pvt. Ltd has on boarded Abhay Deol as their brand ambassador.

Publicis Groupe’s Arthur Sadoun, “We continue to outperform the market on organic growth”

Earlier this year, WPP, Publicis Groupe's rival ad network, partnered with NVIDIA to build generative AI-enabled a content engine for its digital advertising services. (Imaged sourced via Publicis Website)

The French advertising network recorded 7.1 percent organic growth for H1.

Air India to fly with its new brand identity soon

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Tata Sons’ airline brand will unveil a new colour theme, a new livery and design to give Air India a refreshed look and feel of a global airline.

Manyavar collaborates with Marvel to launch an inspired collection

The program focuses on bringing children back to the ground to relish the essence of play and sportsmanship.(Representative Image by Mateusz Wacławek via Unsplash)

Each piece in this collection draws inspiration from the personality of iconic Marvel Super Heroes such as Iron Man, Black Panther, Captain America, and Thor.

Practo launches Transform: A diabetes management and remission program

The doctor's situation resonated with other users on X platform. (Representative Image: National Cancer Institute via Unsplash)

Through Transform, 88 percent reduced or stopped medications over the course of six months.

HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.

Dominos India launches cheapest pizza in the world to battle inflation

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.