As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.
Tag: brand marketing
India’s smartphone market stabilizes post 1% shipment decline in Q2 2023
Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.
Jeep has new India plans; to pump up marketing spends
The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.
Bollywood film Bawaal collaborates with NueGo to promote sustainable transport
By booking tickets through the NueGo website and using the promotional code “BAWAAL”, users can enjoy a flat 10 percent discount on all routes.
Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission
Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.
Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance
Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.
After OpenAI, Bard, consumers may get to use a new gen AI chatbot, Apple GPT
According to a report from Bloomberg, the tech giant Apple is yet to determine a strategy for releasing the technology to consumers, but is reportedly aiming to make a significant AI-related announcement next year.
Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey
Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.
What The Football! Nike’s ad for FIFA Women’s World Cup scores high on entertainment
The commercial is created and conceptualised by Nike’s long-term agency partner Wieden+Kennedy.
Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry
Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.