brand marketing – Page 346

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns

Brand Blitz Quiz commences on August 20th, starting with the National Prelims - a software-based round. The excitement continues with 4 Regional Finals, leading to the Grand National Brand Blitz Finale, all live-streamed on CNBC TV-18's YouTube Channel.

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India’s first panel business quiz show.

L’Oreal Paris makes Kendall Jenner global brand face

Kendall Jenner, the American model. is no stranger. She comes from the famous Kardashian-Jenner family. Jenner found popularity through the TV series ‘Keeping Up With The Kardashians’, in which she starred for 20 seasons. (Image Source: Lorealparisusa.com)

Kendall Jenner joins L’Oreal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.

Shark Tank-ed?: Ashneer Grover, Anupam Mittal, honoured least number of Shark Tank deals; Namita Thapar tops list

Anupam Mittal (left), Namita Thapar (middle), Ashneer Grover (right)

The data, based on MCA filings till July 12, 2023, revealed that Thapar, honoured 13 of the 22 deals which led to a conversion rate of 59 percent – the highest among the seven sharks who featured in the show’s first season.

Bombay Shaving Company promotes Varun Gupta as chief growth officer

Varun Gupta has built a future-ready ecommerce team across direct-to-consumer (D2C) and marketplaces-enabling a staggering 77 percent growth and increasing profitability by an impressive 80 percent.

Previously, Varun Gupta was the SVP – head of growth of Bombay Shaving Company & Bombae, VLPCPL.

Indians sold 30 cars every hour in Q2 2023: Report

Maruti accounted for 38 percent of total cars sold in Q2, with a noteworthy concentration of buyers coming from non-metro cities on the platform. (Representational Image by Laura Gariglio via Unsplash)

According to CARS24, the autoTech company for pre-owned vehicles in India, hatchbacks dominated their second quarter sales with 62 percent.

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

Driverless pods as mobile hotel rooms, anyone?: EaseMyTrip’s Prashant Pitti on futuristic travel trends and AI

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.