Tag: brand marketing

Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.

Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr

The highlight of the quarter was JioCinema, which set new benchmarks for IPL streaming. Nearly 450 million viewers tuned in to JioCinema to watch IPL, delivering a total of 17 billion video views with an average watch-time of more than 60 minutes per user per match. (Image source: Moneycontrol)

Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.

India’s online B2B marketplace has a $200 billion opportunity

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.

Young Indians are going on a shopping spree on social media. Here’s why and how

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

According to ‘The next-gen social commerce playbook’ developed by Havas Media Network in partnership with Snap Inc., 94 percent of social media users in India have made apparel purchases on/via social media.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.

How did Emirates become ruler of the skies?

Emirates not only leveraged its connectivity but also incorporated world-class amenities, including offering in-flight entertainment and premium services like luxurious seating accommodations, and much more. (Image sourced from Moneycontrol)

Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.

iD Fresh Food’s chairman & CEO Musthafa PC on using safe ingredients, building trust and more

For iD Fresh Foods, the top four e-commerce platforms are Swiggy Instamart, Zepto, Blinkit and BB Now, in that particular order.

During the first edition of the Moneycontrol Startup Conclave, Musthafa PC discussed the impact of creating a clean food brand and why consumers should take charge of informing themselves about the ingredients in the food they consume.

Myntra appoints Tilt Brand Solutions as its agency of record

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.

Sleepwell’s parent company to acquire rival brand Kurlon for Rs 2,150 crore

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

Sheela Foam, the maker of popular mattress brand Sleepwell also plans to get a 35 percent stake in House of Kieraya Private Ltd, which owns rental startup Furlenco, for Rs 300 crore.