Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more
Tag: Brand Makers
CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys
All the key executive moves in the world of brands.
Bookstrapping: The Shortest History of India by John Zubrzycki
Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars
Influencer Marketing Mavericks: Clout Talent, Pocket Aces
After its talents’ success on streamers, Pocket Aces set up Clout Talent to address a very specific need.
India has a confidence that we don’t see elsewhere, KPMG’s Isabelle Allen
Allen talks about key consumer trends, new tech tools and the potential of social commerce
Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva
All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.
Sumanto Chattopadhyay to retire from 82.5 Communications
Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.
Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason
The chief revenue officer of Criteo talks about the potential of the open web and the India market.
Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders
Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.
Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala
Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry