Tag: Brand Makers

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

Bookstrapping: The Wicked Wit of Queen Elizabeth

The Queen occasionally muddled people up. When coming upon historian Andrew Roberts giving Kate Middleton a lesson on the history of the monarchy shortly before her wedding to Prince William, the Queen was convinced he was one of the Palace butlers! (Image: Richard Surman via Unsplash)

The Queen’s humour might be unintentional – when meeting guitar legend Eric Clapton in 2005, she enquired ‘Have you been playing a long time?’. Bookstrapping Rating: 3 stars

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.

Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing

"We are truly a mass brand and we want to be able to connect to people. Our brand positioning is about “connecting everyone through priceless possibilities”... cricket provides us with deep penetration across all the segments," says Raja Rajamannar, global CMCO, Mastercard.

The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

Bookstrapping: The Disciplined Mind by Zoe McKey

The book is also a reminder that having a disciplined mind eventually pays off. Everyone is a 'work in progress' and mistakes will be made, but those will turn into learnings with time. (Representational image: Daniele Franchi via Unsplash)

“The world is not responsible for you, you are responsible for yourself in the world,” an excellent reminder when we are tempted to complain. Bookstrapping Rating: 3.5 stars