Advertising – Page 41 – storyboard18

InspiRAYtion: Being For The Benefit Of Mr. Kite

Life is where the stories are. Life is where you’ll find the deepest insights. Life is all around you and all you have to do is simply observe. It’s like taking candy from a kid really. Keep your third eye open. Absorb it all, writes Rayomand J Patell.

Creative people are wired differently at birth. We suffer greatly for our art, we go through an uncaring education system as lateral minds, enduring the demands of the linear world. Make no mistake, each of us have felt like the proverbial fish being evaluated on our ability to climb trees, writes ad veteran Rayomand J Patell.

Breaking: Kalyan hoarding collapse; KDMC files FIR against OOH agency

According to Mahatma Phule Police officials, KDMC had contracted the advertising site for five years starting 2021.

According to Mahatma Phule Police station officers, KDMC had contracted the advertising site for five years starting 2021. One of the accused in the case has been identified as Rishikesh Dhule, the contractor.

Saregama India’s ad spendings up by 27% to Rs 24.25 crore YoY; Net profit declines by 14%

Saregama Ltd has increased its advertisement and sales promotion expenses by 23.4% year-on-year

Saregama India Ltd’s consolidated net profit declined by 14.3% to Rs 37.09 crore between April and June FY25 from Rs 43.32 crore in the same quarter of FY24

Amazon’s ad revenue up by 20% in Q2 of 2024; Net income doubles to $13.5 billion

Compared to 2023, there was increase in ad impressions by 7% in 2024 on Digital medium.

Amazon.com reported ad sales of $12.77 billion. Overall, the global e-commerce giant revenue was up by 10% to $148 billion in the second quarter compared with $134.4 billion in Q2 2023

Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25

Zomato’s shares have been included in the National Stock Exchange’s futures and options (F&O) segment as of November 29, 2024

The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24

FirstCry spent Rs 482 crore on advertising in FY24

The Pune-based company has reduced the size of its fresh issue by around 8% to Rs 1,666 Cr from Rs 1,816 Cr.

Moreover, from the net proceeds of the IPO, FirstCry has allocated Rs 200 crore towards sales and marketing initiative expenditures.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

The ASCI Academy, in collaboration with Parallel HQ, a design firm, has identified the prevalence of deceptive patterns in popular Indian apps

IPL 2025: Franchise owners divided on mega auction, impact player rule

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

The BCCI convened a meeting with the owners of all 10 franchises at its headquarters to discuss the next IPL season.

Tata Tea Premium taps into regional sentiments with new ad campaigns

Tata Tea Premium, the tea brand from Tata Consumer Products has launched 3 new films under the aegis of its hyperlocal marketing strategy.

These films have been crafted by Mullen Lintas.

Ad revenue to surge by more than 30 percent during festive season: Spotify

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.