Advertising – Page 42

Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management

Google boosts creativity with new reporting and Gen AI tools

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

YouTube video placement reporting for Performance Max is now rolling out as well, helping one ensure that their ads appear in brand-suitable places

Swiggy introduces influencer marketing, ads, WhatsApp marketing for restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

Swiggy said that its partners can avail of the new marketing solution via the restaurant services icon on the Swiggy Owner app

WhatsApp launches privacy campaign; highlights importance of secure communication

Josy Paul, Chair and Chief Creative Officer, BBDO India, said, " The story of young Ikbir, who moves to a new city to achieve his dreams, is a story of vulnerability and strength. It is as much his story, as it is everyone’s story. It shows us that physical distance does not mean emotional distance. With WhatsApp, we can share intimate moments privately and be our most real selves with the ones who matter."

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of conversations.

Create centralized dashboard, publicize complaints against misleading ads: SC to Ministry of Ayush

The court has now referred the matter to mediation, with the next session scheduled for February 19.

The Court was hearing a case filed by the Indian Medical Association (IMA) against Patanjali Ayurved and its promoters, Baba Ramdev and Acharya Balkrishna, for publishing misleading advertisements about allopathic medicine.

HUL’s ad spend rises by 11% to Rs 1,644 crore in Q1 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL’s consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore

Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.

Here’s how much IPO-bound Ola Electric’s CMO earns

The Roadster series offers a compact design and a modular platform that delivers improved performance, efficiency and reliability in all riding conditions.

Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24

Paris Olympics 2024: Adidas launches the next chapter of its global campaign ‘You Got This’

The athlete films will be launched across a diverse range of media platforms to reach consumers across the globe and amplified through retail store activations.

The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with South Indian actor Sneha.

While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.