Tag: Advertising

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

Facebook to give users more details on the ads they see

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

HUL’s Surf Excel becomes $1-billion brand

HUL has been in the Indian market for over six decades. In 1985, it was removed from the top spot by homegrown detergent brand Nirma. In response, HUL launched Wheel detergent. Later in 2012, Ghari took the top spot. (Still from the #HaarKoHarao ad)

With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.

Crypto ads and sponsorships banned during Women’s IPL 2023

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

BMW Motorrad India picks up Sociowash for its creative and digital duties

Sociowash will offer 360-degree digital and creative solutions in an effort to maximize the luxury motorcycle brand's visibility, outreach and interaction with its expanding consumer base. (Representative Image: chill_ink studio via Unsplash)

The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.