Tag: Advertising

Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.

Super Bowl 2023 ads: Indian adlanders pick hits and misses

From an advertising point of view, Indian adlanders think most brands during Super Bowl LVII kept their scripts formulaic with a combination of A-list celebrities, light humour, nostalgia, and music. (Stills from ads)

Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.

An honest review of Super Bowl 2023 ads

Jigar Fernandes, founder and creative head, tiqui-taka, a Mumbai-based ad agency feels that most ads turned out to be manufacture-speak messages. Find out why. (Representative image by Markus Winkler via Unsplash)

During Super Bowl 2023 viewers saw several star-studded commercials and spots with humour in different volumes. However, our reviewer thinks, most ads during the big game turned out to be manufacture-speak messages. Here’s why.

Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.

YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl

After becoming the Official Sports Drink for Arsenal Football Club and the UFC, Prime Hydration by KSI and Logan Paul, launches an advertisement during the Super Bowl. (Image via Twitter - @LoganPaul)

Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.

Philips new campaign with Alia Bhatt to promote hair straightening products

Philips India states that in female grooming there is massive demand for hair care products (straighteners or straightening brushes) which are able to do job at home easily. (Image source: Still from the ad)

For the first time, Philips’ campaign execution is not solely centered around Alia Bhatt and features women across age groups.