Tag: Advertising

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.

How cricket streaming and CTV has changed the game for marketers

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

Cricket advertising isn’t just for the big players; it’s accessible and effective for brands of all sizes. With the right strategy, cricket can be a winning formula for any brand’s marketing playbook.

CTV empowers creation of hyper-targeted campaigns: Arjit Sachdeva of VDO.AI

Estimates suggest that each brand's ad spend during the World Cup could range from approximately INR 2.4 million to 3 million, reflecting their substantial commitment to connect with the cricket-loving audience.

Brands are poised to make significant investments in leveraging CTV and OTT platforms during the 2023 World Cup, with ad spend for this highly anticipated event expected to reach remarkable heights. Notably, key sectors like B2C, including FMCG and automobiles, are likely to lead the charge in terms of ad spend.

The ad industry is a changemaker: Srinivasan K Swamy

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.