The decision comes into effect ahead of the 2024 US Presidential elections.
Tag: Advertising
31 out of 100 edtech ads made superlative claims: ASCI report
Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.
ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy
With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.
P&G Hygiene and Health slashes ad spends by 45% for June quarter
The company cut down its ad spends by 9.5 percent in the full year over the previous year.
We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh
Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.
ASCI unveils ASCI Academy for more responsible and progressive campaigns
ASCI Academy will train current and future industry managers, undertake research on emerging areas of consumer concerns, and, educate consumers through structured educational programmes and marquee events.
Havells introduces #RishtonKiGrooming campaign
The new ad captures the playful relationship between a brother and sister in which the sister curiously asks her brother about the gift.
I&B Ministry issues advertisement advisories on online betting
The advisory said that an increase in betting related promotions were witnessed during big sporting events, especially cricket.
Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’
In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.
Volkswagen’s Abbey Thomas on ‘You’re in a Volkswagen’ campaign, women being the major influencer, and more
The campaign ‘You’re in a Volkswagen’ encompasses the entire journey of experiences people have on a day-to-day basis.