Tag: Advertising

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Yannick Bolloré, Chairman and CEO, Havas commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients."

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.

Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.

WhatsApp Business crosses 200 million users, will soon allow ad creation without FB account

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp will soon enable small businesses to send personalised messages to their customers.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.

Weekly Shorts: 5 unique 4th of July influencer marketing campaigns by brands

The 4th of July is indeed an important event for American families. But it is an equally essential marketing opportunity for brands to establish an emotional connection with customers. (Representative Image: Hugo Ruiz via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.