Tag: Advertising

Google’s TrueView Ads misalignment: Adalytics research reveals how ad dollars are spent on non-compliant video units

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

Findings of the research suggest the practice has been going on since 2020.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

Berger Paints assigns its media duties to dentsu X

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Throwback: How the Incredible India ad campaign made a global splash

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. (Stills from the ads)

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.

India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.