Advertising – Page 140

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Efficacy Worldwide enters Singapore market; bolsters its leadership team

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

Junk food advertisements lack information on ingredient content: think tank

To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points. (Representative Image: Robin Stickel via Unplash)

A think tank, which looked into 43 advertisements, also showed that such advertisements targeting children relied on celebrity endorsements, appealed at an emotional level and came up with unverified or unfounded health claims.

Why Policybazaar’s new ad campaign is all about women owning their financial well-being

The brand has also in the past collaborated with its insurer partners in making women-centric term plans easily accessible, like the independent homemaker term plan. (Stills from the ads)

Policybazaar’s campaign urges women to own their role in their family’s financial well-being

Poonawalla Fincorp rolls out ‘Log toh Sawaal Karenge Hi’ campaign

This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, other benefits and to consider transferring their high interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.

With this new campaign, Poonawalla Fincorp highlights how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.

Madhya Pradesh Tourism’s new TVC is a experiential journey through song and animation

The concept of the ad is that, even if we turned into these animals and witnessed all these wonderful sights, we would still not be able to cover everything that MP has to boast of. ‘If you visit MP once, you must visit it again. Such is the magic of Madhya Pradesh.’

The TVC is a product of creative agency Ogilvy and is directed by Prasoon Pandey himself.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.

Hero MotoCorp’s Vida launches new ad campaign with Wieden+Kennedy India

The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Fun facts about SRK, Jawan, and Rani Mukherjee’s ice cream

Another fun fact by a participant revealed that a lot of out-of-movie branding for Jawan was done by a company named Annie’s Media.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about SRK, Jawan and more.