Advertising – Page 140

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Red Bangle hires Ankur Bora as SVP – business development and client servicing

Ankur Bora will play a critical role in strengthening relationships with Red Bangle’s clients.

Ankur Bora will be responsible for accelerating Red Bangle’s new growth opportunities and bolstering the business.

WPP promotes COO Andrew Scott to board

Andrew joined WPP in 1999 as director of corporate development.

Andrew Scott’s additional mandate is to improve operational effectiveness.

India is a shining light for us: Alex Lubar, DDB Worldwide

Alex Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann.

Alex Lubar, global president and chief operating officer of DDB Worldwide, said India is a shining light for DBB and it has energy, dynamism and excitement.

GroupM collaborates with SeenThis to cut digital ad carbon emissions

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Google introduces ‘Limited Ads Serving’ policy to curb misleading ads

In 2024, India's searches painted dynamic picture of a country embracing an ever-widening range of topics—from on-screen stories and sporting rivalries to global events and everyday know-how. With billions of queries each day—and 15% of them entirely new—India's curiosity spanned entertainment, relationships, culture, sports, and practical advice.

The search giant will now have a ‘get-to-know-you’ period for advertisers it doesn’t know well. Google will also provide a helping hand to advertisers by advising them on how to come up with clear ads.

Regulatory delays prolong legal ambiguity as betting firms continue to openly advertise

The Telangana Gaming (Amendment) Act, 2017, has actively taken measures to prohibit online gaming including games entailing a serious impact on the financial status and well-being of the people with provisions for punishment, including imprisonment and fines. Additionally, the Government of Telangana has signed a MOU with tech firms, such as Google, to enhance digital literacy and protect citizens from online risks.

Media platforms, celebrities, and sponsors involved in promoting or advertising illegal betting sites continue to face the risks associated with promoting unlawful activities.

Global news: HSBC picks Omnicom Media Group as its media agency

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

Following a six-month review, global banking major HSBC selected Omnicom Media Group as its media partner.

Understanding a market is not possible by sitting in air-conditioned rooms in Bombay: Ogilvy’s Piyush Pandey

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Legendary ad man Piyush Pandey, who is the executive chairman of Ogilvy India talks about the India-Bharat opportunity, advertising strategy for Bharat and the challenges of penetrating Bharat for companies. He said, “Reaching out is a matter of availability and affordability. In terms of advertising and communication, it would be stupid to do two kinds of communication (one for Bharat and one for India, as marketers differentiate). For years I have been involved with Fevicol, we never did two kinds of advertising.”

#BlastFromThePast: Rephrase.AI’s Jay Morzaria’s all-time favourite ads are…

The 80s were the time when the Cola wars had begun. And since then, Pepsi has remained a huge spender in terms of getting some of the most popular faces as brand ambassadors. In this one, they got the 80s poster boy, Michael J. Fox, trying desperately to score points with a beautiful neighbour who has just moved in. (Stills from the ads)

For Jay Morzaria, creative head, Rephrase.AI, the ‘Got Milk’ spot, Fevicol’s ‘Dum Laga Ke Haisha’ ad, and Pepsi’s commercial featuring Michael J. Fox, tickle his creative nerves even after so many years.