Tag: Advertising

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.

Elon Musk now gives Paris Hilton an earful as her company pulls ads from X

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Elon Musk has found himself embroiled in another public dispute — this time with socialite and businesswoman Paris Hilton. This comes in the wake of Musk’s very assertive ‘Go f*** yourself’ tirade against advertisers. All details here.

India eight largest ad revenue market: GroupM

The top industry categories that contributed to the global AdEx in 2023 are CPG, auto, luxury, technology, media and entertainment and digital endemics. (Representative Image: Vidar Nordli-Mathisen via Unsplash)

According to GroupM’s 2023 forecast, the global advertising market is poised for 5.8 percent annual growth at the close of 2023, despite challenges such as inflation, high interest rates, China’s economic slowdown, and lingering pandemic impacts.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.

AAAI re-elects Prasanth Kumar as president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Rana Barua, Group CEO, Havas Worldwide India was unanimously elected vice-president of the Association.

Nivea has always been a challenger brand in India: Sunil Gadgil, Nivea India

Sunil Gadgil, marketing director, Nivea India stated, "Skincare is a high involvement category. Consumers do not just jump from one brand to another. They have a basket of brands which are acceptable to them, and they're very careful about adding any brand to that basket."

Storyboard18 got in touch with Sunil Gadgil, Marketing Director, Nivea India, who spoke about their recently launched campaign, the 100+ year old brand’s advertising and marketing strategies, and a lot more.

I thought I’ll quit in a year’s time: Shashi Sinha, AAAI’s 2023 Lifetime Achievement Awardee

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

In a special TV interview with Storyboard18, Shashi Sinha, CEO of IPG Mediabrands India, who is being awarded the 2023 AAAI Lifetime Achievement Award for outstanding contributions to the advertising industry, takes us through his journey in the ad business and key defining moments.

Extremely grounded and passionate, former Amul chief R S Sodhi says about IPG Mediabrands India’s Shashi Sinha

“He will always make sure every team member is given the chance to present their ideas and opinions. That’s the sign of a mature leader, which he has been over the years,” says RS Sodhi about Shashi Sinha.

A look at how Sodhi and Sinha worked together for 30 years and solved business problems for one of India’s most loved brands, Amul.

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.

X CEO Linda Yaccarino addresses explicit comments Elon Musk hurled at advertisers

Starlink applied for a global mobile personal communication by satellite services (GMPCS) licence in 2022. With this, it will become the third company – after Jio Satellite Communications and OneWeb – to get this licence. (Image source: Moneycontrol)

Disney, Apple, IBM, Comcast, Warner Bros. Discovery, Paramount Global and Lions Gate Entertainment pulled ads from X earlier in November after Musk said he agreed with a social media post accusing “Jewish communities” of pushing “hatred against whites.