R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.
Tag: Advertising
Denim brand Lee appoints Sara Ali Khan as brand ambassador; launches campaign “Lee: Home of the Real Denim”
The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront.
Mansion House Flandy’s new campaign recognises youthfulness as a state of mind
The ‘Welcome the Now’ campaign is about creating a movement that encourages people to live in the present moment and foster connections, especially between generations.
Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO
Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.
Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024
Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.
Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024
According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.
Is The Archies trying to be Barbie?
The Archies is all set for release on December 7 on Netflix. Brands have joined the hype bandwagon with collaborations.
Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding
The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.
Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands
Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.
Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR
Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.