Tag: Advertising

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian stated, "Cultural diversity and diversification of media channels with adoption of the digital revolution has opened up new avenues for advertising. India's passion for cricket and Bollywood has made sports and entertainment marketing a significant avenue for advertisers. The rapid growth of e-commerce players and burgeoning middle class with increased disposable income has created a larger consumer base. E-comm advertisers target this segment with tailored campaigns for products and services, driving the demand for advertising space."

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.

Denim brand Lee appoints Sara Ali Khan as brand ambassador; launches campaign “Lee: Home of the Real Denim”

Sara Ali Khan making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. (Still from the ad)

The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront.

Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO

A study published last year stated that Indian advertisements that highlighted progressive gender roles had a positive impact, measured at 32 percent, in short-term product sales and improved the equity of a brand by 51 percent. (Stills from the ad)

Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.

Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

Is The Archies trying to be Barbie?

If one takes a closer look at ‘The Archies’ brand collaborations, don’t the above mirror similarities from Barbie’s marketing playbook? (Image source: LinkedIn)

The Archies is all set for release on December 7 on Netflix. Brands have joined the hype bandwagon with collaborations.

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.

Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands

Truecaller has also urged TRAI for clear definitions for fraud calls and messages. (Image source: Moneycontrol)

Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR

Aalap Desai is also into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. Throughout his career, Desai has contributed to comapnies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.