Tag: Advertising

TheSmallBigIdea enters Dubai

With clients like Sobha Realty, Lulu Group and Uganda Government in its kitty, the agency further solidifies its presence in the region. (Pictured Harikrishnan Pillai, CEO and co-founder at TheSmallBigIdea)

The company will now also offer digital marketing solutions to brands and businesses in the Middle East and North Africa region.

Havas acquires Hamburg-based performance marketing agency EPROFESSIONAL

Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of MD. In parallel, Uekermann will continue in his role as managing partner for the agency brand Arena Media in Germany, which operates alongside Havas Media as a second brand under the umbrella of the Havas Media Network. (Image: Tim Christiansen (left) and Henner Uekermann)

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.

Vivendi floats a plan to split its businesses

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

The French digital entertainment and communications company said its management board has proposed a study of the feasibility of a split into publicly-traded entities.

tgthr unveils BGMI’s #DontCareToShare campaign

In the series' first film, Jonathan takes centre stage as he prepares to face off against invading aliens, motivated by his desire to obtain BGMI’s coveted X-Suits.

BGMI and tgthr, for the launch of the X-Suit Carnival used influencers like Jonathan and Dynamo to hide the X-Suits so they remain exclusive to the top players.

Revolutionizing the outdoors: creative resurgence in OOH advertising of 2023

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The year witnessed an upsurge in 3D creatives, Anamorphic designs, and enhanced billboards. The advent of Digital Out-of-Home (DOOH) spurred experimentation with digital creatives, amplifying the OOH creativity quotient.

Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash

Pranav Agarwal of Sociowash stated, "I feel Indian advertising has a lot of potential for growth both from a creative perspective and business perspective. I feel India will first become the APAC (Asia-Pacific) hub and then it will become a global hub."

Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.

Boycott Zara: The fast fashion brand is drawing flak after dropping its latest campaign, here’s why

The Jacket is part of the brand's Atelier series which it describes as "a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression". (Representative Image: Highlight ID via Unsplash)

In the Spanish clothing retailer’s latest campaign, the model Kristen McMenamy is seen posing with mannequins wrapped in white cloth and plastic. The campaign is sparking public outrage due to similarity with the Gaza genocide.

Notice Period Catch: What’s an appropriate notice period for outgoing agency executives?

Ad agencies get rocked and shocked when they are hit abruptly by people changes, and don’t typically cope well with these changes, given that the ad business is heavily personality-driven. (Representative image via Unsplash)

With a dearth of good talent, advertising agencies have become rigid with their exit policies. Experts think this is a counterproductive process.