The company will now also offer digital marketing solutions to brands and businesses in the Middle East and North Africa region.
Tag: Advertising
Havas acquires Hamburg-based performance marketing agency EPROFESSIONAL
EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.
Vivendi floats a plan to split its businesses
The French digital entertainment and communications company said its management board has proposed a study of the feasibility of a split into publicly-traded entities.
#BlastFromThePast: Lessons that Cheil’s Prabhjeet Singh Oberoi learnt from his favourite ads
For Prabhjeet Singh Oberoi, creative director (Copy), Cheil India, commercials from DDB, Leo Burnett and Goodby Silverstein & Partners have served her major lessons.
tgthr unveils BGMI’s #DontCareToShare campaign
BGMI and tgthr, for the launch of the X-Suit Carnival used influencers like Jonathan and Dynamo to hide the X-Suits so they remain exclusive to the top players.
Revolutionizing the outdoors: creative resurgence in OOH advertising of 2023
The year witnessed an upsurge in 3D creatives, Anamorphic designs, and enhanced billboards. The advent of Digital Out-of-Home (DOOH) spurred experimentation with digital creatives, amplifying the OOH creativity quotient.
Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash
Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.
Boycott Zara: The fast fashion brand is drawing flak after dropping its latest campaign, here’s why
In the Spanish clothing retailer’s latest campaign, the model Kristen McMenamy is seen posing with mannequins wrapped in white cloth and plastic. The campaign is sparking public outrage due to similarity with the Gaza genocide.
Tata Play introduces addressable ads for linear television
Brands can now split one ad slot for multiple audiences.
Notice Period Catch: What’s an appropriate notice period for outgoing agency executives?
With a dearth of good talent, advertising agencies have become rigid with their exit policies. Experts think this is a counterproductive process.