Advertising – Page 107

#BlastFromThePast: DDB Mudra’s Rahul Arcot on his most loved ads

This week Rahul Arcot, group creative director, DDB Mudra, shared notes from his all time favourite ad playlist. (Stills from ads)

In this week’s #BlastFromThePast, Rahul Arcot, group creative director, DDB Mudra writes on ads that he thinks are timeless.

Leadership 101: What bosses at ad agencies shouldn’t do

Adani One’s association with Cleartrip spans multiple offerings, including flights and hotels, further enriching the travel ecosystem. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.

Delhi HC permits Dabur to use tagline for its toothpaste ad with modification

On September 30, Dabur India had moved the HC against the order of Advertising Standards Council of India (ASCI) that asked the company to modify its ad.

Cox Media Group claims to have capability to listen to ambient conversations of consumers for targeted ads

Claims about this capability raises obvious and immediate legal concerns; intercepting communications without proper consent can violate wiretapping laws. (Representative Image: Markus Spiske via Unsplash)

The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations.

2023 recap: Key developments in ad networks that took the spotlight

(Representative Image: Kyle Glenn via Unsplash)

From consolidation of teams to new businesses, a look at what ad networks did this year and how it affected India.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

"With a strengthening economy, I expect advertisers to again put faith in long-term brand building over short-term promotional performance marketing," says Madison’s Vikram Sakhuja.

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

ASCI updates ‘Qualification of Brand Extension-products and services’ guidelines

The mandate will be serviced by the group’s headquarters in Mumbai. (Image source: Moneycontrol)

ASCI’s current guidelines provide for brand extensions to cross certain thresholds of business, investment or distribution criteria for them to be considered genuine extensions.

India advertising market will grow by 11.4 percent in 2024: Report

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Indian advertising sales grew +11.8 percent in 2023 to ₹1099bn ($14bn) and is the 11th largest market, as per MAGNA’s Global Ad Forecast.