Advertising – Page 106

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

WPP’s Mark Read named in the UK’s King’s New Year honours list

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

Mark Read, CEO of WPP, has been made a Commander of the Order of the British Empire (CBE) for services to the creative industries.

White Rivers Media: 2024 is an open mic for hyper-personalisation

Sustainability and social values become the new currency, and brands with purpose will win hearts, says Shrenik Gandhi. (From left to right: Shrenik Gandhi and Mitesh Kothari)

Shrenik Gandhi and Mitesh Kothari, founders of White Rivers Media, touch upon the key achievements of the agency, reveal their to-do list for 2024, the advertising trends that will be in the spotlight in the coming year, and a lot more.

From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Investographer1 runs illegal advisory, uses MS Dhoni’s image to promote brand

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

It has social media handles and a paid group through which it offer advisory services without Sebi registration.

Rohit Malkani and Kartik Smetacek are L&K Saatchi & Saatchi’s new chief creative officers

As CCOs, both Smetacek and Malkani, will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

Interactive Avenues bags e-commerce mandate for TTK Healthcare

The account will be serviced by the agency’s Chennai office.

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Bollywood actor Deepika Padukone, last seen in Singham Again, was one of the first to call out the remarks, sharing the company's statement on her Instagram stories with the caption, "And they just made it worse."

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’