Tag: Advertising

Pitch imperfect? Social media posts for pitches evoke mixed responses from ad agencies

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Some agencies see this as a tactical play by marketers to warn their existing agencies. Some see these as fishing for free ideas, and feel such posts are mostly unproductive.

Throwback: What’s Onida’s ‘Devil Man’ up to nowadays?

David Whitbread was the model coordinator at Avenues, who, as Kukde puts it, had a ‘cute face’. Whitbread had a thick moustache, and it was quite a task when Avenues asked him to shave it off. Whitbread’s line in his first ad was, “Why do you want to envy a product when you can buy it?” It took Whitbread four to five hours to deliver it. (Stills from an ad)

When Onida was launched in the market, it was known as the ‘poor man’s Sony’. But, with the introduction of the Devil Man in 1984, it immediately struck a chord among the audience and went on to truly define and represent how envious the product Onida was, which was truly the owner’s pride.

Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir

Through this campaign, Dhara aims to encourage open conversations about personal losses to keep the memories alive and make them an integral part of celebrations

Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

Rediffusion claims concept imitation over Star Sports’ new ad

In an email dated September 5, 2023, Disney Star specifically commented on both the Mahabharata ideas, saying, "a mythological bend is interesting" and "Let's park this for now due to development and promotion dependency."

Rediffusion presented multiple concepts to Disney Star in August 2023, including two specific ideas for games based on the Mahabharata that were particularly well-received by the Disney Star team.