The ad campaign, featuring female protagonists, introduces Rapido Auto as the solution in a series of three ads.
Tag: Advertising
Pitch imperfect? Social media posts for pitches evoke mixed responses from ad agencies
Some agencies see this as a tactical play by marketers to warn their existing agencies. Some see these as fishing for free ideas, and feel such posts are mostly unproductive.
Throwback: What’s Onida’s ‘Devil Man’ up to nowadays?
When Onida was launched in the market, it was known as the ‘poor man’s Sony’. But, with the introduction of the Devil Man in 1984, it immediately struck a chord among the audience and went on to truly define and represent how envious the product Onida was, which was truly the owner’s pride.
Swiggy retains Havas as its media agency: Sources
The agency has Swiggy’s business since 2016.
Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir
Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.
Vicky Kaushal turns Zomato employee?
Vicky Kaushal, in a unique twist, will be seen stepping into a different role for a day, playing, crafting, and sending orders on Zomato.
IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why
Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.
Cashify launches new ad campaign ft. brand ambassador Rajkummar Rao
The campaign conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their tech dreams.
Rediffusion claims concept imitation over Star Sports’ new ad
Rediffusion presented multiple concepts to Disney Star in August 2023, including two specific ideas for games based on the Mahabharata that were particularly well-received by the Disney Star team.
DDB Worldwide hires Chaka Sobhani as president, CCO International
Chaka Sobhani will report to DDB Worldwide’s global CEO Alex Lubar.