Advertising – Page 112

Flipkart releases new set of ad films under its ‘Kuch Khaas Kamao’ campaign

The campaign revolves around the message of ‘Kuch Khaas Kamao’ conceptualized through two films which emphasizes on the significance of earning trust and building connections while sellers cater to the needs of the customers.

The campaign revolves around the fact that every purchase by a customer is more than just a transaction for the sellers who sell it on Flipkart. Every order becomes an opportunity for the sellers to be a part of the customer’s journey while they play a crucial role in catering to their needs.

Candidates who crack civil services will no longer be allowed to earn through ads

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju’s for such misleading ads. Byju’s, however, disagreed with the order.

#BlastFromThePast: Well-known ad picks of DDB Tribal’s Purva Ummat

This week Purva Ummat, group creative director, DDB Tribal gives her take on her favourite ads. (Stills from the ads)

For Purva Ummat, group creative director, DDB Tribal, ads like Dhara Jalebi, Feviqwik and Cadbury Dairy Milk stand among her favourites.

Meta updates policies on political ads; advertisers to disclose use of AI in images and videos

The rise of AI as a way to supercharge the creation of misleading ads presents a new issue for the social networking giant, which laid off large swaths of its trust-and-safety team as part of its cost-cutting efforts this year.

Healthcare company Abbott launches donor campaign song for its donor recruitment campaign ‘BETHE1’

The vocals are by Tamojit Chatterjee, aka MC Headshot, an Indian hip-hop artist, rapper, lyricist, and stage performer. (Still from the campaign)

This song ‘Give Blood. Get Good Vibes’ aims to inspire Indian youth to donate blood, making blood donation a contemporary, compelling approach to build a healthier India.

Uniqlo India scouts for a new creative agency

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Nidhi Rastogi, marketing director of the Japanese clothing company said, she is looking for an agency to help shape the brand’s journey in India.

The Advertising Club announces partnership with Mudra Institute of Communications

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities.

Tag: Advertising