Advertising – Page 113

This advertising agency is serious about taking care of its people. Here’s how

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Riya Ahuja, vice president – operations of Gurugram-based Marketing Moves, tells Storyboard18 why the agency gave its employees a day off to recover from Team India’s loss at the ICC Men’s Cricket World Cup, and more.

ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules

The absence of disclaimers on Orry’s video (has been rectified now) was noteworthy as it violates Advertising Standards Council of India's (ASCI) social media influencer rules. (Image sourced via Instagram - @orry1)

Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.

BBH India hires Ashwin Palkar as ECD and head of experience

Ashwin Palkar joins from Singapore-based FMCG company Believe Pte Ltd, where he led the creative and digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

Ashwin Palkar will report to Parikshit Bhattacharya, chief creative officer of BBH India.

Getting the right media mix for marketing is a blend of art and science

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.

Eye Candy: Eyewear brands in India look at atheistic advertising

According to a report by Statista, the revenue generated by the Indian eyewear market in 2023 is estimated to be $5.58 bn, and it is anticipated to grow by 8.17 percent per annum till 2027. While Lenskart is seen as the OG D2C eyewear startup, in the past couple of years, the likes of John Jabobs, CoolWinks, Specsmakers, EyeMyEye, ClearDekho, and others, have opened up the category. (Stills from ads)

Much like sneakers, watches or clothes, eyewear brands are now amping up the glamour quotient with better products and marketing strategies.

Indian adlanders have mixed feelings about in-house ad agencies. Here’s why

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

While one school of thought thinks such agencies help in creative stimulus, others believe it’s just a fancy wrapper to make marketing teams look uber-cool.

Dentsu’s Merkle B2B and Posterscope roll out a 3D anamorphic campaign for Lenovo

It is pertinent to note here that Merkle B2B is the agency on record for Lenovo, overseeing strategy, planning, and buying with a focus on data convergence, performance evaluation, and paid media.

Posterscope India, dentsu India’s Out-of-Home (OOH) specialist agency, has used exclusive and personalized digital screens at prominent advertising locations such as Mumbai, Delhi, and Bangalore airports.

LIC Mutual Fund rolls out a campaign highlighting the features of SIP

The main objective of this campaign is to give maximum visibility to the unique features of SIP and promote its advantages among women, especially those who rely on conventional financial products to park their hard-earned money. (Still from the campaign)

The campaign will highlight the benefits of investing through SIP.

Britannia rolls out a new campaign featuring Ravi Shastri

In collaboration with Mindshare India, Britannia brings together India’s passion for the sport with Ravi Shastri’s expertise offering witty and amusing responses to fans’ questions.

The campaign allows users to engage with Ravi Shastri during the ongoing cricket season and receive ‘Golmaal’ advice through personalized video responses

Baba Ramdev’s Patanjali on SC warning about false claims in ads: Ready for death sentence if found guilty

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

Patanjali Ayurved claims it has a “database” of over one crore people, “with real world evidence, preclinical and clinical evidence” of its cures.