Tag: Advertising

Why did Godrej Consumer Products set up an in-house ad agency?

Two years ago, GCPL spent Rs 500 crore globally in media spends, in FY23 it spent a ballpark of Rs 1000 crore. (Representative Image: Dragos Gontariu via Unsplash)

Sudhir Sitapati, MD and CEO of GCPL and CMO Ashwin Moorthy, share their reasons and reactions to the big ad shift in-house with Lightbox.

Crayons Advertising reports Rs 93.62 crore revenue in H1FY24

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

The company expects to launch its creative studio by the end of this financial year, aiming to create additional inventory and brand integration opportunities.

Healthcare tops as the most violative sector: ASCI

ASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimations to advertisers advising withdrawal or modification of the advertisement. (Representative Image: National Cancer Institute via Unsplash)

The surge is attributed to a high volume of drug and medicine advertisements on digital platforms.

Misinformation Menace: WhatsApp launches ‘Check the Facts’ campaign to educate users

WhatsApp is encouraging users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation.

While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a safety guide to fight misinformation, the company shared in a statement.

Misleading Ads: Supreme Court issues stern warning to Baba Ramdev’s Patanjali

Justice Hima Kohli asked, ”Has the apology been published prominently? Same font and size as your earlier advertisements?” To this, Rohatgi said that they had spent lakhs on publishing the apologies. The court replied saying, "We are not bothered.” (Image source: Moneycontrol)

Patanjali Ayurved could face fines of up to Rs 1 crore on each product for making false claims and misleading ads against modern medicine.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Landor & Fitch is now Landor

The change marks the end of a five-year strategy in which the company expanded its services in consulting, design, and experience.

The brand’s new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.