Advertising – Page 115

Schneider Electric launches new integrated marketing campaign

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.

Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar

The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. (Still from the commercial)

With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.

ASCI releases guidelines to ensure fair environmental advertising

One of the guidelines state, "Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle." (Representative Image: ANGELA BENITO via Unsplash)

Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.

#BlastFromThePast: Adlanders pick their all-time favourite Diwali ads

Adlanders share their views on their favourite Diwali ads. (Stills from the ads)

Social Panga’s Gaurav Arora, Thought Blurb Communications’ Sujoy Mukherjee, and Cheil India’s Monalisa Biswal have brands like Vodafone, Coca-Cola, HP on their Diwali ad playlist.

Inspired or copied? Google’s new Mr. India ad called out

John Thangaraj, group chief strategy officer, at FCB Group, responded to Krishna's post on LinkedIn. Thangaraj wrote that their film is inspired by a scene from the nineties film Mr. India which starred Anil Kapoor, and if at all there are any similarities in the two works, it is coincidental. (Stills from the Google ad)

A former creative director of Pocket Aces pointed out that FCB India, maker of Google’s latest ad, is frame-by-frame similar to an animated video he created in June 2023.

Sagar Kapoor, chief creative officer – global brands at Lowe Lintas, quits

Sagar Kapoor is credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child that were implemented globally.

Sagar Kapoor has spent over 19 years with Lowe Lintas serving various local, regional and global mandates.

Cannes Lions to be held from 17–21 June 2024

Cannes Lions has opened its annual Call for Content which welcomes proposals from anyone, anywhere; and its fully funded talent accelerator programme for women, See It Be It.

GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.

Dentsu Q3 FY2023 Results: India continues to experience the impact of slower client spend

Group underlying operating profit declined 10.4 percent yoy to JPY 37.5bn. Operating margin declined by 180bp yoy to 13.5 percent. (Representative Image: Jezael Melgoza via Unsplash)

Globally, cost management remains in place with measures such as hiring freezes, lower external spending and reduced travel and entertainment costs.

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.