This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.
Tag: Advertising
Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar
With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.
ASCI releases guidelines to ensure fair environmental advertising
Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.
#BlastFromThePast: Adlanders pick their all-time favourite Diwali ads
Social Panga’s Gaurav Arora, Thought Blurb Communications’ Sujoy Mukherjee, and Cheil India’s Monalisa Biswal have brands like Vodafone, Coca-Cola, HP on their Diwali ad playlist.
Inspired or copied? Google’s new Mr. India ad called out
A former creative director of Pocket Aces pointed out that FCB India, maker of Google’s latest ad, is frame-by-frame similar to an animated video he created in June 2023.
Sagar Kapoor, chief creative officer – global brands at Lowe Lintas, quits
Sagar Kapoor has spent over 19 years with Lowe Lintas serving various local, regional and global mandates.
Cannes Lions to be held from 17–21 June 2024
Cannes Lions has opened its annual Call for Content which welcomes proposals from anyone, anywhere; and its fully funded talent accelerator programme for women, See It Be It.
GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox
For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.
Dentsu Q3 FY2023 Results: India continues to experience the impact of slower client spend
Globally, cost management remains in place with measures such as hiring freezes, lower external spending and reduced travel and entertainment costs.
Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?
An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.