Schneider Electric launches new integrated marketing campaign

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.

Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar

The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. (Still from the commercial)

With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.

ASCI releases guidelines to ensure fair environmental advertising

One of the guidelines state, "Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle." (Representative Image: ANGELA BENITO via Unsplash)

Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.

Inspired or copied? Google’s new Mr. India ad called out

John Thangaraj, group chief strategy officer, at FCB Group, responded to Krishna's post on LinkedIn. Thangaraj wrote that their film is inspired by a scene from the nineties film Mr. India which starred Anil Kapoor, and if at all there are any similarities in the two works, it is coincidental. (Stills from the Google ad)

A former creative director of Pocket Aces pointed out that FCB India, maker of Google’s latest ad, is frame-by-frame similar to an animated video he created in June 2023.

GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.