Advertising – Page 116 – storyboard18

DDB Worldwide’s global chief creative officer Ari Weiss moves on

Under Ari Weiss's leadership, DDB was awarded Network of the Year at One Show and at D&AD three years in a row, along with being named 2023 Network of the Year at the Cannes Lions International Festival of Creativity.

Ari Weiss plans to open his own independent agency early next year.

MIB successfully completes special campaign 3.0 on swachhata and disposal of pendency

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

A total of 1013 Outdoor campaigns were conducted. 1972 spots identified and cleaned. 2,01,729 Kg of Scraps disposed of, revenue of Rs. 3.62 Crore earned and space of 29670 Sq ft has been freed. 49,984 files reviewed, out of which 28,574 files were weeded out. 841 e-files were also closed.

Federal Bank’s new Diwali campaign promotes starting saving early

Still from the ad.

The campaign focuses on the importance of starting saving early. ‘Bachane ki aadat bachpan se’ is a campaign that promotes saving from childhood itself to achieve financial independence.

HDFC Mutual Fund highlights parents-children bond in new campaign

The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of Systematic Investment Plans (SIP). (Stills from the campaign)

The video illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasizing the long-term commitment and nurturing aspect.

Piramal Capital & Housing Finance highlights the essence of ‘Pehli Diwali’ in new campaign

Conceptualised by The Womb, the film released on Piramal Finance's social media and TV channels captures the essence of "Pehli Diwali" for new homeowners and entrepreneurs. (Stills from the campaign)

The film has been released on Piramal Finance’s social media and TV channels.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Mortein launches its first festive campaign #MorteinKiRakshaJyoti

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The campaign serves as a reminder to use Mortein Liquid Vaporizers during the festive season, symbolizing it as the “Raksha Jyoti,” safeguarding against disease-carrying mosquitoes.

Coca-Cola fuses art and technology in new campaign

The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan.

From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.

Zee Entertainment net profit dips amid pressure on ad revenue

GST authorities crack down on Zee Entertainment

ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.