Tag: Advertising

Razorpay introduces its film ‘Believe’ on National Entrepreneurs Day

The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. (Stills from the film)

The film is a montage of instances and moments filled with ups and downs, curveballs, and swift wins.

Samsung Galaxy Z rolls out a new campaign; features Varun Dhawan, Kiara Advani and Neeraj Chopra

The campaign including multiple digital films shows the celebs explore a more fun and flexible side of their smartphone experience with the Galaxy Z Flip5 and the Z Fold5. (Stills from the films)

The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

#BlastFromThePast: Ads that make WAYS’ Sagar Mehta nostalgic

While Coca-Cola picked up the official partner tag, Pepsi picked up the bragging rights. Probably the first instance of a well distributed, large scale ambush marketing campaign in India, it resonated brilliantly with the pulse of the young India then - fed up with ‘official’ things and wanting to break the status quo, writes Sagar Mehta. (Stills from the campaigns)

Sagar Mehta, co-founder and creative chief, What Are You Saying (W.A.Y.S) picks three ads that he enjoyed watching when he was younger and taught him advertising lessons later in life.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.

MakeMyTrip brings back ambassadors Ranveer Singh and Alia Bhatt in new campaign

The campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip. These films also highlight offers for first-time users, aligning with the timing for those planning their year-end travels.

Confronting the usual challenges travellers encounter when booking hotels online, such as insufficient room details and overpriced hotel bookings, MakeMyTrip’s latest spots aim to provide a solution and a revelation.

Anand Thakur joins GroupM Nexus India as head of analytics, data and tech

In his new position at GroupM Nexus, Anand Thakur will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture.

Anand Thakur comes from Omnicom Media Group, where he held a key role overseeing various information technology functions such as software development, product development, UI/UX, and business solutions.