Advertising – Page 118

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Meta to restrict political advertisers from using Gen AI ad tools

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

Wavemaker India bolsters its North leadership team

In their new roles, both Jasmine Sachdeva (pictured left) and Dipika Bhasin (pictured right) will be reporting to Shekhar Banerjee.

The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for team Reckitt.

Dentsu trying to shape the future and not doing what was done in the past: Harsha Razdan

Dentsu in India has made significant changes and rejigged its leadership to script a turnaround. (Still from the video)

Storyboard18 caught up with Harsha Razdan, who said his first priority is to bring things back on an even keel.

Asian Paints extends iconic ‘Har Ghar Kuch Kehta Hai’ campaign into tech-age

Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems are narrated by Piyush Pandey.

The paints major launched the tech-integrated ‘Mera Wala Mood’ campaign for Diwali.

ITC Vivel rolls out a new campaign starring brand ambassador Sonam Kapoor

Sonam Kapoor said, “I’m excited to represent Vivel as I resonate with the brand philosophy. I’ve always believed that you can be comfortable in your own skin when you truly take care of it and I believe that the goodness of nature and its bounty has a way to keep our skin soft and radiant.” (Stills from the ad film)

Set against a backdrop that exudes freshness, the film with Kapoor highlights the attributes of the Vivel Aloe Vera Soap.

MAdtech Point: What is the price you are willing to pay for your data?

The table is now set at INR 900 /month as the price a consumer is willing to pay for their data, in Europe. The jury is out on adoption, even as we have the next 6 months to validate this pricing particularly when the pricing gets revised upwards from March 2024. (Representative Image: Deeksha Pahariya via Unsplash)

From Nov 2023, Meta will offer the citizens and residents of EU, EEA and Switzerland who use Facebook or Instagram, the choice to continue using its personalised services for free with ads or “subscribe” to stop seeing ads.

Ad volumes on TV see 50 percent jump in H1, Maruti Suzuki tops charts

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

As per TAM data, Maruti Suzuki Fronx was an exclusive brand for the period and secured first position with 5 percent share of ad volumes in the first half of the current calendar year.

AMFI asks mutual funds to display only 10-year CAGR return in advertisements

The Securities and Exchange Board of India (SEBI) had noted that some illustrations provided in the advertisements, presentations, brochures and pamphlets were such that they could lead investors to believe that they would be receiving fixed returns for their investments including that of systematic investment plans (SIPs) by demonstrating SWP (Systematic Withdrawal Plan) as a multiple of SIP. (Representative image via Unsplash)

The directive comes after a SEBI observation that AMCs are advertising products with information about financial information, including returns, that could mislead the investors.

Marvel star Scarlett Johansson takes legal action against AI app

The ad posted on X, uses behind the scenes footage of the actress from the sets of her 2021 Marvel film ‘Black Widow’. Image Source: YouTube.com/The Skinny Confidential

Lisa AI, an AI-powered image-generator app, used Johansson’s voice and likeness to promote its services without her permission.