In celebration of Children’s Day, HDFC Mutual Fund unveiled campaign capturing the essence of the unbreakable bond between children and parents. The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of Systematic Investment Plans (SIP).
The video illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasizing the long-term commitment and nurturing aspect.
The campaign introduces the hashtag #ZindagiKeLiyeSIP which reflects the campaign’s core message of using SIPs as a tool to invest not just in financial goals but also in the well-being and future of loved ones.