Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Exclusive: MIB to evaluate which products in health sector will require SDCs

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.