Tag: Ad Agency

Biz Moves: Cake India, Team Pumpkin and Verve Media

Havas Group India’s creative agency, Cake India won the mandate of Hyderabad Black Hawks, one of the leading teams of Prime Volleyball League. Here, the agency is also working with the players to build their brands in the context of the Prime Volleyball League. (Representative image via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette

A lesser known performing art form called shadowgraphy or ‘ombromanie” was used for the execution of the television commercial. Having ancient roots, this art form uses hands, finger movements, and positions to depict various forms by way of shadows on a curtain. The black and white shadowgraphy showcased tigers in the wild as the jingle rang, “Ek nahi, do nahi, sekado yahain sher hai”. (Stills from the ad)

Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.

Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation

In 2020, Pratik Gupta and Suveer Bajaj (pictured) launched Zoo Media with a hyper-focused strategy. In just two years, the network has come a long way. Along with FoxyMoron, Zoo Media became the umbrella entity for 10 other owned, acquired, or partnered agency brands.

Zoo Media, one of India’s hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more.

Brain Matters: Marketing, decision making and the psychology of smell

The psychology of smell reveals a lot about the way we interpret our environments and make decisions. Why is smell so primal? Maybe because it is the only sense that is more or less in a ‘developed’ state during our time in the womb. Our abilities of touch, taste, hearing are at the bare minimum. As for sight, we are yet to open our eyes at this stage. (Representational image via Unsplash)

From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in our mind. It begs to ask. To what extent does our sense of smell affect our decision making?

Famous Innovations elevates Mithila Saraf as CEO

In a statement, the agency says that in her last 10-years at Famous, Mithila Saraf has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo and Unilever among others.

Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.

Biz Moves: Big Trunk Communications, Storyboats, Social Beat

Digital integrated marketing firm Big Trunk Communications has won the digital mandate for Yovan Longevity & Health Resorts New York where the agency will manage social media, search engine optimisation (SEO) and media campaigns for the brand.(Representational Image: History Of Soccer via Unsplash)

Keep up with all the key business wins and account movements.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.

Planners are taking on C-suite roles at ad agencies. Here’s why

There is a resounding belief that strategists tend to look at the bigger picture when it comes to building brands, they are often more familiar with market value and data related intricacies of companies and moreover they have learnt to work in a collaborative way with creative folks.

Coupled with financial and operational acumen, strategists are trained to gauge the future needs of a client and look for solutions which make them future ready. That makes them solid leaders in a fast-changing marketing world.

Digital Marketing Mavericks: Why Schbang wants to stay independent and be a truly Indian agency brand

In September 2022, Schbang expanded to the UK with an office in London. A team of 20 members in India have been designated to work for clients in the UK. Schbang is looking at India as a big delivery centre as it expands globally. The agency has identified its next EU destination and is planning to collaborate with a boutique agency to make their entry. Pictured (L to R): Sohil Karia, Harshil Karia, and Akshay Gurnani.

Harshil Karia, Akshay Gurnani, and Sohil Karia discuss their roadmap to take their “India to the world” proposition.