Ad Agency – Page 18 – storyboard18

The Great Indian Ad Battle: Unheard stories of Perfetti Van Melle-owned brand Happydent’s Palace commercial

The Happydent Palace commercial was chosen as one of the top 20 ads of the 21st century by the international Gunn report. Image Credit: Illustrations by Animagic India’s Chetan Sharma.

Perfetti Van Melle India’s Rajesh Ramakrishnan, McCann Worldgroup India’s Prasoon Joshi, and Equinox Films’ Ram Madhvani get nostalgic.

GroupM promotes Navin Khemka, Sonali Malaviya for new roles at EssenceMediacom South Asia

Navin Khemka will report to Prasanth Kumar, CEO – GroupM South Asia and Rupert McPetrie, CEO – EssenceMediacom APAC. Sonali Malaviya will report into Khemka.

Khemka and Malaviya will work together to bring additional specialisations such as e-commerce, addressable content, and digital OOH, to the agency’s offerings, along with other responsibilities.

Throwback: When Lalitaji shielded Surf from redundancy

The commercial was meant to be advertised on cinema screens. In the words of veteran ad man K S Chakravarthy, the 1984 Summer Olympics caught the eyes of Lintas’s client. Since airtime was already bought by the client, Surf’s Lalitaji debuted on the television screens in 1984, for Lintas didn’t have a backup commercial in hand. (Stills from the ads)

The 1984 commercial of Surf reinstated the brand’s position in the detergent market, which was threatened by Nirma. A large part of that credit goes to Lalitaji, an iconic character of Indian advertising, whose clutter cutter persona justified the price point of the brand due to the greater satisfaction derived by its use.

Storyboard18 x MC Insider – Business of shaadis, ‘circular economy’ and open conversations

Catch all the inside industry stories and hot gossip on Storyboard18 and MC Insider on Moneycontrol. (Representational Image: Boston Public Library via Unplash)

Your regular fix of sizzling hot gossip from adland.

Abhijit Avasthi’s company Sideways Play launches its first card game

"We aim to build a community of users who enjoy word games. We will continue to launch new contests and versions of the games over the top through Instagram for the users to keep having fun in various ways with their WordIt! cards.” - Zahid Hussain, senior strategy director, Wordit

WordIt! is designed for 2-4 players and is a fun addition to weekend family time as well as house parties, and comes with three exciting word game plays.

Dentsu India bags integrated media mandate for Hero MotoCorp’s Vida

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

As per the mandate, Dentsu India will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. The agency will manage Vida’s branding and performance campaigns as the brand’s strategic media partner.

Digital Marketing Mavericks: Publicis Groupe’s Digitas India looks at marketing from a fresh lens

In conversation with Digitas India’s CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new business demands, enriching talent, and more.

Biz Moves: MediaCom, Havas Media Group, Social Neeti, One Impact and Verve Media

The big winner this week is GroupM’s MediaCom. The agency won the integrated media mandate for Zound Industries International AB, an electronics manufacturing company. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Wavemaker’s global CEO Toby Jenner: Media and advertising have had a ‘work hard, play hard’ reputation

Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times.

Havas Group Chairman and CEO, Yannik Bollore on the future of media and entertainment

"In terms of manufacturers and demographics, we are keeping India in mind because it is going to be the country with the largest population. So, India is a place for huge opportunities among all the regions." - Yannick Bollore, Chairman and CEO, Havas Group. (Image via Twitter - @HavasGroup)

Havas Group’s Chairman and CEO, Yannick Bollore talks about the future of the Group, Elon Musk’s acquisition of Twitter and the impact of negative macroeconomics on business and more.