Tag: Ad Agency

Work Culture: How Kochi-based indie agency Maitri takes care of employees

Francis Thomas, who is the group creative head at Maitri, took to social media to talk about what it is like to live and work in a city like Kochi. Thomas also talks about how Maitri as an agency goes out of its way to take care of employees and keep them together like a family. (Representative Image: Clay Banks via Unsplash)

The Internet is loving Kochi-based Maitri’s approach to work culture, work-life balance and more after its group creative head Francis Thomas spotlighted it on social media.

Punt Partners’ Sidharth Rao: I’d like to believe that I donned the hat of Webchutney’s CHRO

Sidharth Rao said,"Madhu, my co-founder, and I believe given how nascent the martech landscape is, marketers will need time to build inhouse skills to leverage these products to their fullest extent and ensure they work well with all the other products they are using. This will lead to a dual problem - poor outcomes for the marketer and churn for the product provider."

Sidharth Rao, co-founder of Punt Partners, who also founded celebrated ad agency Webchutney, talks about untapped potential in martech, hiring the right talent and his legacy.

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

Keep up with all the key business wins and the account movements.

Dentsu India makes Sapna Arora as chief client officer

Arora brings 22 years of global growth and general management experience, coupled with expertise in developing consumer tech businesses and digital products.

Prior to this, Sapna was with OLX India as CMO, PRO, brand head – emerging markets. In addition to this, she has also been a diversity and inclusion enabler.

How Enormous Brands is adding glam to ads, from noise-cancelling windows to lighting products

AIS Windows had reached out to Enormous Brands to participate in its creative pitch. Khazanchi politely refused the request because his agency doesn't actively go for pitch meetings. Here’s why. “We don't usually go for pitches because it short-changes the clients who actually pay you for your time. Pitches short-change the strategy in favour of shortcut ideas," he explains.(Stills from AIS Windows' latest ad)

Ashish Khazanchi, managing partner of independent creative agency Enormous Brands, shares his agency’s secret creative sauce. He believes ads that are simple at heart and that stand out in the crowd always work.

ShareChat’s chief commercial officer Ajit Varghese steps down

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Prior to this, Ajit Varghese was the global president of WPP-owned media agency Wavemaker.