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Prasoon Joshi becomes Uttarakhand’s brand ambassador

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi is respected for his contribution to popular culture and for framing public consciousness in India through his work and content creation across advertising, poetry, songwriting, and cinema.

Dentsu hires Unmesh Pawar as chief people officer for India and South Asia

Unmesh has more than 25 years of experience in diverse aspects of human resources, with an early foundation in services and consulting. He has built differentiated capabilities for well-known brands such as Accenture, Mastek, Tata, and Peerless by designing and deploying innovative talent management practices. Previously, he served as KPMG's chief people officer, guiding the brand through a period of rapid change, and delivering on a progressive people agenda.

Sunil Seth, who has been supporting the network as human resource director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the people function’s operations.

GroupM Media India’s Prasanth Kumar is AAAI’s new president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

MullenLowe Lintas Group: Amer Jaleel and Virat Tandon quit, Subbu new Group CEO

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

S.Subramanyeswar (Subbu) will continue to directly lead the strategy function for the Group in India and maintain his role as chief strategy officer for the MullenLowe APAC region.

Biz Moves: Mullen Lintas, FoxyMoron and Fruitbowl Digital

Blue Star plans to leverage Kinnect's experience in digital domains to drive their campaigns with the use of new-age mediums. (Representative image via Unsplash)

Keep up with all the key business wins and account movements.

Mast & Meh: Byju’s, Google, Tanishq, True Elements, PGI India

Google's new ad campaign cleverly guides its viewers into thinking that it's marketing a new line of packaged potato chips. Is it? Read on to find out more!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

The talent issue in advertising is not all about money. Here’s why

The best advertising talent were not graduates of Indian Institutes of Technology or Indian Institutes of Management; they were people with interest in art, music, theatre, writing and so on. Advertising attracted them because of the pleasure it promised -- to see their work on TV, to see their slogans mouthed by every kid in the country, or it become part of the pop culture, writes Neeraj Sharma. (Representational image via Unsplash)

Advertising has never been the best paymaster, but outsiders perceive it to be an interesting career. Advertising has also always been a profession that happened to people, one they discovered or stumbled upon, writes our columnist.

The Great Indian Ad Battle: Let the games begin

The Great Indian Ad Battle will take place on Twitter and Instagram. Our in-house editorial teams and adficionados created a list of 32 television commercials made after the advent of colour TV in India

This is not a regular ad battle. It is, in fact, a match between four decades’ best ad contenders and you decide who lifts the cup ultimately.

Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

Storyboard18 presents The Great Indian Ad Battle: Vote for the best Indian ad

Four mega groups with eight ads each representing four Indian decades. Vote for the ad you think should lift the ultimate Advertising Cup.