The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.
The lost art of reading: Why Michael Sheldrick says books are the key to changing the world
In an age of fleeting digital content, author and founder of Global Citizen Michael Sheldrick champions deep reading as a cornerstone of critical thinking, leadership, and lasting change.
Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success
Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.
From Automation to Personalization: How AI is reshaping customer experience
AI is revolutionizing India’s business landscape, bridging digital divides, enhancing personalization, and reshaping industries from banking to marketing.
Bookstrapping: The Paradox of surging authors and dwindling readers
In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.
Breaking: Gandhi family ends feud, restructures and merges Vadilal empire
The board approved a composite scheme of amalgamation to merge promoter/promoter group entities with Vadilal Industries. This includes the merger of Vadilal Finance Company Private Limited (VFCPL), Veronica Constructions Private Limited (VCPL) and Vadilal International Private Limited (VIPL).
Breaking: Saregama acquires majority stake in Pocket Aces for ₹127.47 crores
With this latest move, Saregama now holds a 90.37% stake in the company, further strengthening its presence in the digital content space.
Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES
Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.
Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven
At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.
AI vs. Human Creativity: The future of marketing lies in synergy, not substitution
At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.