WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.

Bookstrapping: The Paradox of surging authors and dwindling readers

"Books in other languages, particularly those from culturally rich regions like Latin America and Europe, are gaining traction now through translation and increased international exposure. Every author is contributing to building a reading culture, even if it is to promote their own book," stated Reeta Ramamurthy Gupta. (Image Source: Unsplash)

In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.

Breaking: Gandhi family ends feud, restructures and merges Vadilal empire

A key component of the agreement involves securing the “Vadilal” brand within the company. Currently, the brand is used under a non-exclusive license from a promoter group entity.

The board approved a composite scheme of amalgamation to merge promoter/promoter group entities with Vadilal Industries. This includes the merger of Vadilal Finance Company Private Limited (VFCPL), Veronica Constructions Private Limited (VCPL) and Vadilal International Private Limited (VIPL).

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Among the missing were some of the most powerful figures in advertising: Shashi Sinha of IPG Mediabrands, Anupriya Acharya of Publicis Groupe South Asia, Kartik Sharma of Omnicom Media Group, Harsha Razdan of Dentsu, Rana Barua of Havas India, and Dheeraj Sinha of FCB Group.

Despite the uncertainty, some leaders still showed up, making a silent statement of resilience. Sam Balsara of Madison World, Prasanth Kumar of GroupM were present at the event.

Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group talk about the future of marketing in gaming.

At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

While AI excels at pattern recognition, optimization, and efficiency, creativity is inherently human, driven by emotion, cultural understanding, and intuition. But the question still remains if AI can truly replicate human ingenuity or is it merely an advanced tool that enhances human potential.

At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.