Indie ad agencies in trouble; call for a separate industry body to safeguard their interests

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Prathap Suthan, CCO at Bang In The Middle, calls for a collective voice to protect smaller agencies from exploitation and ensure fairness in the Indian advertising ecosystem.

BARC reports net profit of Rs 20 crore in FY 2024

BARC charges a fee based on the fixed percentage of advertisement revenues, helping maintain a stable cash flow

The revenue of BARC fell marginally by 0.6 percent to Rs 319 crore in FY 24 from Rs 321 crore in FY 23

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Categorized as Television

Ashwini Vaishnaw calls for rethinking how digital media platforms should be held accountable for content

Vaishnaw cautioned that the algorithms used by digital platforms often prioritize engagement by promoting sensational or divisive content.

Ashwini Vaishnaw pointed out the lack of verification on digital platforms, where anyone can publish content without accountability. “Since the platforms do not verify whatever is posted on those platforms, who will take the responsibility for the content which is published on the platforms?” he asked.

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

Ashwini Vaishnaw bats for fair compensation for traditional media outlets by online platforms

Ashwini Vaishnaw also suggested revisiting the "safe harbour" provision, which shields intermediaries from liability for third-party content.

“While the investment that goes behind creating a team of journalists, training them, having editorial processes and methods to check the veracity of news, and taking responsibility for the content is huge both in terms of time and money, they are becoming irrelevant since these platforms are having a very unequal edge in terms of bargaining power vis-a-vis conventional media,” the I&B minister said.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.