YouTube CEO Neal Mohan’s big bets for 2025

Millions have flocked to YouTube to watch, rewatch, share and discuss their favorite ads, with Booking.com's Muppet-starring promo topping the charts for the third consecutive year with over 94 million views. (Image: Unsplash)

YouTube – the “new” television doesn’t look like the “old” television. It’s interactive and includes things like Shorts, podcasts, and live streams, right alongside sports, sitcoms, and talk shows, says Neal Mohan, CEO, YouTube.

Netcore Cloud appoints Nishant Arora as senior vice president – marketing

Nishant Arora joins Netcore Cloud from Sprinklr, where he served as senior director in the marketing team. His tenure at Freshworks saw him lead product marketing in IT.

In his new role, Nishant Arora will focus on enhancing Netcore Cloud’s marketing efforts, driving demand generation, and creating compelling narratives that resonate with businesses across sectors.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

TNOGA’s ‘Blank Hours’ regulation will push users to illegal gambling platforms, experts raise concerns

On Tuesday, EGF representatives met with TNOGA officials, including Md. Nasimuddin and Dr. M.C. Sarangan, to discuss concerns related to Tamil Nadu's RMG regulations.

As RMG companies rush to assess the necessary technological changes, stakeholders express concerns about users from Tamil Nadu shifting to offshore gambling platforms during restricted hours.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD – Designate

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BeerBiceps’ “cringe” comments cost him thousands of followers – Are brands next?

Slamming Ranveer Allahbadia, the Supreme Court said, "The words you have chosen, parents will feel ashamed. Daughters and sisters will feel ashamed. The entire society will be ashamed. These are the levels of depravity you and your henchmen have gone to." (Image: GQ India)

Are brands dropping BeerBiceps aka Ranveer Allahbadia after his controversial comments?