PUMA appoints ex-Adidas sales head as CEO, announces leadership changes

Arthur Hoeld is well-regarded for his leadership in transforming Adidas "Originals" division, helping it generate more than 7 billion Euros in sales.

Arthur Hoeld, a seasoned sports industry leader with over 26 years of experience, previously served as an Executive Board member at Adidas, where he was instrumental in transforming the “Originals” division.

Zee Media board to consider fundraising proposal on April 8

In an official communication addressed to the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE), ZEEL confirmed that the appellate tribunal upheld the NCLT's order.

Zee Media Corporation has informed BSE that the meeting of the Board will consider and approve fund raising on April 8, 2025.

LCOs face survival crisis as employment plummets 31% amid OTT, Free Dish disruption

As of March'25, only 845 MSOs remain registered with the Ministry. In contrast, a total of 1,045 MSOs have had their registrations either cancelled, surrendered, expired, or deemed non-operational. (Photo: Unsplash)

With Pay TV and LCOs facing significant downward pressure, experts suggest the need for the entire TV industry to get together and reinvest in better content, re-activate the 20 million de-active set-top boxes, and work with government for better policies.

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

From budget crunch to global rethink: US tariffs force Indian brands to adapt

In the advertising sector, the mood is more measured. “Early days,” said Sandeep Goyal, Managing Director at Rediffusion. “The world is still processing these changes. It’s not something we can analyze in isolation. Once the dust settles, we’ll have a clearer picture of the true impact.” (Photo: Unsplash)

India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.