storyboard18 – Page 2 – Just another WordPress site

44% of India’s smartphone sales in 2024 came from Gen Z: Report

Experience markets are growing fast—segments like concerts, sports, and sightseeing are seeing CAGR of 13–15%. Notably, 39% of ticket buyers for live events in FY24 were Gen Z, with 60% opting for BNPL services.

50% of Gen Z spend goes toward essentials, but 20% is on experiences like solo travel, live events, and dining—spending that Gen X rarely prioritized

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

The majority are seeking personal efficiency, with 72% expressing the need to be more productive in their daily lives. While 77% want to be more creative, 73% want to communicate more effectively.

Trash the Past! Tinder India’s ‘Move On’ truck sparks a bold way to heal

Parked in hotspots across Mumbai, the truck featured a playful “drop-off zone” where people could leave behind physical reminders of past relationships.

According to Tinder, 82% of Indian users now prioritize mental well-being in their dating lives, and 77% assert they will not compromise on self-care or boundaries, even for love.

Unilever CEO Fernando Fernandez pins growth hopes on India, calls it a ‘key anchor’ for future strategy

Fernando Fernandez, new Unilever CEO, wants to build India as one of his key markets in the future.

Unilever CEO Fernando Fernandez placed a spotlight on India during his first earnings call as chief executive. His comments reflect the FMCG giant’s continued confidence in the Indian market.

Maruti Suzuki’s Q4 profit drops 4.28% amidst rising ad and plant expenses

Maruti Suzuki announces Q4 FY25 earnings, reports drop in profit

Maruti Suzuki’s overall profit for the fiscal year 2025 climbed to Rs 13,955 crore–a 5.64% increase year-on-year.

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Acting CFO Srinivas Phatak highlighted several favorable macroeconomic factors supporting Unilever's optimism in India, which is expected to drive both core growth and market development, reinforcing India's role as a strong and consistent performer for the company.

During Unilever’s Q1 2025 earnings call, Acting Chief Financial Officer Srinivas Phatak pointed out that emerging markets, particularly India, continue to be strong contributors. He mentioned that the company has been gaining market share in India over the past three years, with significant growth opportunities in core categories.

Kinley Soda crosses Rs 1,500 crore milestone in India, fuels Coca-Cola’s consumer-first strategy

To strengthen its leadership in the soda category, Coca-Cola India is also introducing a refreshed brand identity for Kinley Strong Soda, reinforcing the company’s commitment to trust and quality-led growth.

X revenue climbs with focus on AI and subscriptions

As X strategically pivots towards AI subscription-based revenue models, coupled with focus on cost reduction, the company appears to be navigating a financial landscape that is increasingly capturing attention optimism investors.

X’s balance sheet is also showing signs strengthening, with cash on hand increasing significantly from range $120 million to $320 million during year through January to nearly $1.1 billion currently

UP govt plans to replace traditional hoardings with digital displays

The Department of Urban Development has reportedly proposed this shift to digital OOH to reduce environmental pollution and operational costs.(Image source: Unsplash)

The initiative, outlined in the draft Advertising Policy-2025, aims to enhance revenue generation while promoting environmentally sustainable advertising practices. The move aligns with UP government aim to double its advertising revenue over the next five years.