UP govt plans to replace traditional hoardings with digital displays

The Department of Urban Development has reportedly proposed this shift to digital OOH to reduce environmental pollution and operational costs.(Image source: Unsplash)

The initiative, outlined in the draft Advertising Policy-2025, aims to enhance revenue generation while promoting environmentally sustainable advertising practices. The move aligns with UP government aim to double its advertising revenue over the next five years.

OYO battles to protect founder’s image, brand identity amid FIR row

OYO’s larger concern lies in the long-term impact on consumer perception and its network of partner hotels. (Image source: Moneycontrol)

The company has taken issue not just with the substance of the articles but also with the unauthorized use of its brand elements, including its trademark and the image of CEO Ritesh Agarwal, in coverage it claims is defamatory and misleading.

Adobe launches public beta of content authenticity app to secure creator attribution in AI era

Adobe further plans to integrate the Content Authenticity app with its Creative Cloud suite, including Photoshop and Lightroom, making it a central hub for managing Content Credentials across tools.

A standout feature of the app is the integration of LinkedIn’s new Verified on LinkedIn identity verification tool, enabling creators to associate their verified identity with their work.

Perplexity AI joins forces with Motorola to bring answer engine to smartphones

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

I&B Ministry asks OTT platforms to enhance accessibility features for persons with disabilities

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

In the latest advisory, MIB has advised OTT platforms to fully comply with the Rights of Persons with Disabilities Act, 2016, and the IT Rules. Self-regulatory bodies are also urged to ensure that content published on OTT platforms aligns with these legal requirements.​