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Crypto ad boom | BARC identifies premium households | Hyundai Q2 earnings

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Hyundai India’s profit declines 16.5% to Rs 1,337 crore, sells 3.84 lakh units in Q2

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

In the mid to long term, Hyundai has anticipated a sustained demand momentum in the auto industry. The company said it will continue to focus on quality of growth by maintaining an optimum balance between volume, market share and margins

Anupam Mittal’s brand survival kit: 3 tests to outlast the trends

Anupam Mittal believes that an enduring brand is one customers talk about positively within their networks without any direct prompting.

Shaadi.com leader highlights the power of consistency and values in brand-building over mere advertising.

Gig economy booms: 1.2 million roles posted in festive season 2024

During the festive season, several businesses are turning to gig workers as a flexible staffing solution and offering attractive pay packages to secure their services.

In 2024, gig worker demand surged by 10 percent, pushing the total demand to 22 percent compared to 2023

OnePlay onboards Akshat Rathee as strategic investor and advisor

With over 20 years in the gaming and esports sector, Akshat Rathee has expanded NODWIN Gaming into Asia's largest esports company, building an international footprint across the Middle East and Europe.

Industry veteran and NODWIN Gaming co-founder Akshat Rathee joins OnePlay to strengthen the platform’s position in India’s competitive cloud gaming market.

NRAI looks for Commercial & Marketing Agencies for Shooting League of India

The annual shooting professional league is slated to be launched in 2025 and will feature 6-8 franchise teams from across India.

The League was announced by NRAI in October following unanimous approval by the governing body

Zomato partners with NSE to launch financial literacy drive for delivery partners

Through a series of workshops and training sessions, Zomato and NSE will guide delivery partners on various financial instruments, helping them prepare for unexpected expenses and work towards long-term financial independence.

Aiming to reach 50,000 delivery partners across India, the program offers financial literacy workshops and support on personal finance management.

Diwali 2024 sees 14% online sales growth, fashion leads the charge: Criteo

By category, October sales figures demonstrated growth of +77% in Fashion, +60% in Consumer Electronics, and +15% in CPG, showcasing sustained consumer interest across diverse product lines. (Image source: Unsplash)

The most deliberate shoppers took over one and a half months to finalise their purchases, highlighting a careful selection process during the festive season.

Deadline for FM Phase-III radio channel auctions extended to December 9

The original deadline for submitting applications was November 15, 2024.

Mock auctions are scheduled to take place 4-5 days after the pre-qualification, with the actual e-auctions set to begin just four days following the mock round.

RBI awards web series contract to Star India

The primary objective of the project, according to the RBI, is to create a comprehensive and engaging series to provide an in-depth exploration of the RBI's functions and operations over its 90-year journey. (Image source: Moneycontrol)

While Zee Entertainment Network and Discovery Communications India did not qualify beyond the technical evaluation round, Star India Pvt Ltd and Viacom 18 made it to the final round.