Rajamannar, global chief marketing and communications officer, and president – healthcare business at Mastercard explains to Storyboard18’s Delshad Irani on how he as a decision maker is advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem.
How Ikea’s Bengaluru entry and Google Translate helped create Wakefit’s viral ad
A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.
The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’
P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
Netflix India ropes in former Dentsu International CHRO, Rohit Suri
Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer
Education category largest violator of advertising code in 2021-22: ASCI Report
Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.
Dive into Tata Steel’s legacy in promoting sports culture in India
Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal. Chaudhary, who is the current vice-president of corporate service at Tata Steel, says, “The company doesn’t believe in beating their own trumpet. We think we are a doer brand and we like our work to speak for itself.” The only time Tata Steel advertised its contribution to sports was in the year 1989. Here are Tata Steel’s less-known legacy in sports.
Demystifying what Web3 means for brand marketers & advertisers
Experts decode Web3 possibilities for modern marketers who are exploring the future internet that will be driven by blockchain technology and token-based economics.
Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat
Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we’ve seen.
Bookstrapping: A review of Reggie Fils Aime’s Disrupting the Game
The book is a “business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars
2022 was India’s historic year at Cannes Lions. Here’s why
With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns