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There is an opportunity for building a better agency, not just a different one: Manja’s Prajato Guha

Manja founders Prajato Guha, Arvind Krishnan.

Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.

The communication business today is a meme. Transient. Flippant. Momentary. Joke

Any pitch that the clients call is a free show and two dozen agencies line up to mount a variety entertainment show. (Representational image: Markus Winkler via Unsplash)

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Accenture appointed Devyani Ozarde as managing director - media and entertainment, and Ashutosh Bhatt has joined Ananta Capital as operating partner and chief growth officer, among other key people movements this week. (Representational image: Mohammad Bagher via Unsplash)

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Thums Up's new campaign commemorating 75 years of India’s independence is an ode to inspirational people who’ve helped build India. (A still taken from latest Thums' Up ad)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Meeting Amin Lakhani and Amit Jain in Volvoverse

Amin Lakhani and Amit Jain in conversation with Shibani Gharat

Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.

Tuffs shoes: Running into controversy

Milind Soman and Madhu Sapre appeared in the buff for a series of six photos for Tuffs shoes.

Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.

In conversation with GCPL’s MD & CEO, Sudhir Sitapati

Left to Right: Delshad Irani, Editor, Storyboard18 in a conversation with Sudhir Sitapati, Managing Director & CEO, GCPL

Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last

Bookstrapping: Upgrade by Blake Crouch

Representative Image via Unsplash

As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars

BCCI cricket sponsorship rights – what’s in it for Mastercard?

The title sponsorship spot with BCCI could play an instrumental role in bringing back the excitement in the credit card category, say experts. (File image)

Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.

Leo Burnett India launches languages-focused practice LB Regional

LB Regional is also set to release a quantitative consumer survey in collaboration with YouGov across 10 states. Its aim: to indicate the opportunities that business leaders have by going into deeper pockets of India and share actionable insights, with focus on six key categories – food, fashion, health, money, mobility and relationships. (Representational image via Unsplash)

LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients’ needs for regional markets.