How Enormous Brands is adding glam to ads, from noise-cancelling windows to lighting products

AIS Windows had reached out to Enormous Brands to participate in its creative pitch. Khazanchi politely refused the request because his agency doesn't actively go for pitch meetings. Here’s why. “We don't usually go for pitches because it short-changes the clients who actually pay you for your time. Pitches short-change the strategy in favour of shortcut ideas," he explains.(Stills from AIS Windows' latest ad)

Ashish Khazanchi, managing partner of independent creative agency Enormous Brands, shares his agency’s secret creative sauce. He believes ads that are simple at heart and that stand out in the crowd always work.

Former Josh country manager Rubeena Singh joins AnyMind Group

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

BYJU’s Divya Gokulnath shares the story behind the edtech major’s brand colours

The not-for-profit, social impact division of Byju’s currently serves 5.5 million children all over the country. The long-term engagement saw Messi feature in campaigns promoting Byju’s Education For All and began as Messi embarked on his final campaign to win the football World Cup 2022 as captain of Argentina’s national football team. This came after Byju’s bagged the elite and high stake sponsorship deal FIFA World Cup 2022 which was held in Qatar.(Representatuve Image: ryan-quintal via Unsplash)

Co-founder of BYJU’s, Divya Gokulnath shared an image of her at the FIFA World Cup along with the story of BYJU’s purble brand colour.

OYO’s Mayur Hola joins Culinary Brands as chief marketing officer

In his previous stint, Mayur Hola worked on big brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. ​Hola's skills range across integrated marketing, leadership, creative strategy, brand development and marketing strategy.(Image source: LinkedIn)

In his new role at Culinary brands, Mayur Hola will be responsible for product innovation, scale, and growth.