India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.

Biz Moves: Hyphen Brands, Grapes, Art-E MediaTech, Digital Kong

yphen Brands won the mandate for Morton Foods. The agency will handle the design, communication and digital duties. The agency’s responsibilities would include recommending food initiatives along with renowned chefs and different activations around various kitchens and cuisines of India. (Representative Image: Ricardo Arce via Unsplash)

Keep up with all the key business wins and the account movements

ShareChat’s Chief Commercial Officer quits, DDB Mudra Group bolsters leadership team; CXO Moves at Ather Energy, Reliance Retail and more

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO and Gameloft. (Representative Image: Ryoji Iwata via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: 10 must-read books released in 2022

We are specifically focussed on genres such as productivity, efficiency, psychology, science, biography and marketing. And of you missed the news about these books , we hope our column will serve as a reminder. (Representative Image: Amazon, The Morning Books Show)

Its time for that compelling compilation. Our year-end compilation of books is specifically focused on non-fiction and on genres such as productivity, efficiency, psychology, science, biography and marketing.

Weekly Shorts: How Indian micro and nano-influencers shined in 2022

Various metrics suggest that influencer marketing potential for raising brand awareness and producing an ROI is still untapped. Even though the various influencer categories are developing at a strong engagement rate, the number of influencer posts have mostly stayed the same in 2021 and 2022. (Image source: @meh_chali, @akshxtx_pagar, @yash_chokshi, @surbhirohra, @venurasuri)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

FIFA World Cup 2022: All the brand action from the ground

Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world’s biggest companies flash behind the players on a rolling, technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia, BYJU’s and Vivo.

Storyboard18 was in Qatar covering all the brand action and gathering views and reactions from fans and marketers.

Emily in Paris to Mad Men: Shows that have powerful characters from media and adland

These celebrated TV shows reveal the nuances of these industries backed by powerful and engaging stories and characters. We suggest add these to your watchlist or re-watchlist now. If you have any recommendations for us, drop your suggestions on our social pages. (Stills from YouTube videos)

The relentless world of media, advertising, and PR has been showcased through remarkable storytelling and stellar actors in these shows. Go watch or re-watch now.