Meenakshi Menon shares an unfiltered review of 2022 – ‘a year of loss’. However, she is optimistic about 2023.
The D-Gang: A satire by Cartwheel’s D. Ramakrishna on Indian advertising
From viral video to virus, Ramki, as he’s popularly known, gives us an inside view of conversations in adland in 2022.
BYJU’s Divya Gokulnath on 2022: The year of lessons, resilience, and India’s reckoning
BYJU’s co-founder Divya Gokulnath shares, “I have always believed in facing headwinds head-on. It is simply not enough to sit back and wait for change to come.”
Indian gaming studios see big action in 2022; take bolder, ambitious bets
Several gaming founders and industry executives that Moneycontrol spoke to, expect more gaming-focused funds being set up in the country and global funds to make sizeable investments in the sector in the coming years.
Ather Energy brings former Samsung exec Pranesh Urs on board as VP, marketing
At Ather, he will take charge of all brand and marketing initiatives, including brand, media, consumer insights, creative, and community.
upGrad to increase marketing spends by 40 percent in 2023, plans return on TV as advertiser
The edtech company’s new marketing plan for 2023 will be focussed on conversation around the mother brand.
CRED takes subversive advertising mainstream. But there’s a flipside to the rise of Credvertising
While there is no defined law on such kind of advertising, ad industry watchdog Advertising Standards Council of India (ASCI) can take suo moto action against the advertisement.
Tata Tea, Google, 5star, CRED, Britannia, Kurkure, Tanishq, Porter, Jar, Jaquar and more: MAST Watch Ads of 2022
From quirky scripts to smart executions, watch some of the most MAST advertising of 2022 in this special year-end list.
Why Trump’s NFT collection was so popular and how you can mimic its success
From a low entry barrier to bespoke designs, Trump’s NFT collection is a success and offers tips for future NFT creators
Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon
Shivanandan Pare, Executive Director and Chief Executive Officer – Deltatech Gaming, on the need for regulations in gaming, poker’s popularity, confusion around GST calculation and IPO plans.