Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.
A Zomato and Blinkit collaboration on billboards: ‘Doodh mangoge…’
Blinkit and its parent company Zomato have tied up for an ad collaboration that takes a popular Bollywood dialogue and turns it on its head.
How Enormous Brands is adding glam to ads, from noise-cancelling windows to lighting products
Ashish Khazanchi, managing partner of independent creative agency Enormous Brands, shares his agency’s secret creative sauce. He believes ads that are simple at heart and that stand out in the crowd always work.
Former Josh country manager Rubeena Singh joins AnyMind Group
Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.
Startups, breweries, and creativity: Bengaluru’s bopping to a new buzz
There’s a new energy in the cool climes of unicorn country, which is bustling with new opportunities, especially in the creative business.
Mars infuses Rs 500 crore, says investments in India businesses to continue
The maker of Snickers and Galaxy chocolates is testing alternatives to its traditional sales networks as it seeks to make its products more widely available.
CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign
Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.
Centre releases draft rules to regulate gaming in the country
The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.
BYJU’s Divya Gokulnath shares the story behind the edtech major’s brand colours
Co-founder of BYJU’s, Divya Gokulnath shared an image of her at the FIFA World Cup along with the story of BYJU’s purble brand colour.
NIVEA India’s marketing director Ajay Simha moves on
This was Simha’s second stint with NIVEA.