Yash Boss: Kannada star Yash is Pepsi’s new brand ambassador

Yash said in a statement, “I am exhilarated to engage with Pepsi and join them as the face of the brand. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”

Yash will be instrumental in deepening consumer connect for Pepsi, said Saumya Rathor, category lead, Pepsi Cola.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.

Palki Sharma to host ‘Vantage’ on Firstpost from Jan 26

Spearheaded, curated and hosted by Palki Sharma, ‘Vantage’ promises well-researched and unbiased insights into global events that have the capacity to impact human lives. (Image source: LinkedIn)

Palki Sharma’s ‘Vantage’ will also mark the first time a top TV news personality will host a digital-first show.

Uorfi Javed: Consistency is the key to stay in fashion, in conversations and in business

"No brand wanted to work with me. None of the designers, none of the brands. But it was really hard to ignore the numbers I started bringing to the table. Now I'm working with Amazon, I am working with Netflix, and there are big designers who want to work with me. There are some music companies too that have approached me. Everyone realizes that at the end of day its numbers, numbers and numbers." - Uorfi Javed

Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal.

Simply Speaking: Aping trends is wannabe. It is not what great brands do

Apple is the most valuable enterprise on the planet but you could put Apple’s entire product portfolio together on your desk. It has built value through immense focus and brand identity. Each facet of the brand experience inspires people through both tangible and intangible means. Most Apple users feel a part of a community that is elevating for them. (Representational image by Daryan Shamkhali via Unsplash)

Buck the trend of marginal futility and create something bigger and enduring.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.