Month: April 2025

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

From budget crunch to global rethink: US tariffs force Indian brands to adapt

In the advertising sector, the mood is more measured. “Early days,” said Sandeep Goyal, Managing Director at Rediffusion. “The world is still processing these changes. It’s not something we can analyze in isolation. Once the dust settles, we’ll have a clearer picture of the true impact.” (Photo: Unsplash)

India’s repeal of the controversial equalisation levy designed to tax digital services was widely seen as a gesture toward international cooperation. But for many, the US’s tariff imposition in its wake feels like a letdown.

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Karnataka HC refuses X Corp’s interim relief in challenge to Govt’s Sahyog portal blocking system

X Corp contends that the content takedown orders issued via the Sahyog portal fail to comply with the safeguards mandated by Section 69A of the Information Technology Act (IT Act).

X Corp argues that the Sahyog portal bypasses necessary legal safeguards for content-blocking orders as set by the IT Act, calling for a review by the Karnataka High Court.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.