March 2025 – Page 35 – storyboard18

IPL ad ban | Broadcasting Services Bill gains momentum | IIM placements remain strong

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

We bring you top five news updates from the world of advertising, marketing and business of brands. Click here to know more

Zerodha, Groww, Upstox user base declines in February 2025

Groww registred active user base at 13.01 million in February 2025

Groww retained the top brokerage firm spot despite the decline in active user base by 1.68 percent in February. The company’s active users fell to 13.01 million in February from 13.23 million in January.

Quick-comm industry sees sharp employment growth in 2024; Karnataka emerge as top-hub

Dhairyasheel Patil, national president of AICPDF and senior vice-president of CAIT alleged that 10 lakh shops have been shut due to the rapid penetration of quick commerce companies

Quick commerce sector has employed high concentration of entry-level roles in 2024, with 71 percent of employees holding 10th or 12th-grade qualifications.

Bura Na Mano, Holi Hai! Swiggy Instamart’s festive banter takes over billboards

The quick commerce platform partnered with brands like Hajmola, Real, Mirinda, Havmor, and Furr by Peesafe for a banter that is sure to make you chuckle as you escape the Holi balloons and water guns.

This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar.

Webenza wins digital creative mandate for Joy Personal Care

The agency will enhance brand engagement with innovative digital creatives

Following a competitive multi-agency pitch, Webenza secured the digital creative mandate, taking on the responsibility of driving brand awareness and consideration across Joy Personal Care’s product portfolio through innovative ideation and creative execution across various formats.

DPDPA Rules may hinder MSMEs from leveraging digital tools for marketing and growth

Many MSME members have expressed to ISF that the current overall regulatory framework for personal data and non-personal data is overly restrictive, creating compliance burdens that hinder their ability to market effectively, engage with customers, and grow their businesses. (Image source: ISF)

Given the spate of legislative and regulatory developments impacting data collection and processing in India, including draft DPDPA rules and draft Digital Competition Bill, MSMEs fear overly restrictive policies may limit ability to leverage digital tools for marketing, customer engagement, and business growth.

FCB Kinnect appoints Abhinav Tripathi as National Creative Director

Tripathi's appointment signals FCB Kinnect’s commitment to innovation and bold storytelling in the ever-evolving digital landscape.

Before this role, Tripathi led McCann Worldgroup’s Digital & Content Studio as Creative Head.

Swiggy Instamart will now deliver Crocs shoes in 10 minutes

Starting March 2025, select Crocs shoes will be available for immediate delivery across Mumbai, Bangalore, Delhi, and Gurgaon

Quick commerce surges to dominate e-grocery market, accounting for 70-75% of orders: Report

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

Quick commerce has transformed the online grocery market, now accounting for 70-75% of total e-grocery orders—an impressive jump from 35% in 2022. This surge is driven by efficient execution, rising consumer incomes, a broader product selection, and increasing demand for convenience.

Ola Electric completes cost-cutting program, saves Rs 90 crore monthly

In a restructuring exercise, Ola mentioned that it will be automating its customer relations operations.

Ola Electric said that with the implementation of the new programme, the cost of average vehicle inventory has been slashed from approximately 35 to 20 days