Month: February 2025

FMCG giants defy consumption slowdown, increase ad spend in Q3 FY25; HUL, Dabur buck trend

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

GCPL consolidated ad and publicity spending increased by 6 percent to Rs 364.37 crore in Q3 FY 25 YoY

Quest Retail appoints Rahul Shanker as Group CEO, Shriti Malhotra as Executive Chairperson

Quest Retail has elevated Shriti Malhotra to the role of Executive Chairperson and has appointed Rahul Shanker as Group CEO

Rahul Shanker will take charge of Quest Retail group company operations which includes The Body Shop, Kiehl’s, Avon, Kylie Cosmetics, Anastasia Beverly Hills, Max Factor, Boddess, The Honest Tree, alongside other brands in the Quest Retail portfolio.

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

The Khadi challenge, with its focus on promoting sustainable fashion, adds another layer of importance to this year's initiative.

This competition is part of the broader World Audio Visual & Entertainment Summit (WAVES) 2025, an annual platform designed to foster discussions, collaborations, and innovation within the Media & Entertainment (M&E) industry.

Ratan Tata’s will shocks inner circle with Rs 500 crore bequest to a mystery man

It has been revealed that the renowned industrialist has bequeathed a third of his residual assets—estimated by some sources to be in excess of Rs 500 crore—to Mohini Mohan Dutta.

In a stunning revelation, the late Tata Emeritus has allocated a third of his residual assets to Mohini Mohan Dutta—a travel industry entrepreneur whose close ties with the titan were known only to a select few.

CDAC-Noida and LEGO India join forces to boost India’s electronic toy industry

LEGO India is joining hands with CDAC Noida supported by CPL to provide mentorship to 1-2 students per batch on their toy prototypes. (Representative image by Yulia Matvienko via Unsplash)

The project is a tailored made initiative of R&D group of the Ministry to foster the growth of the Indian electronic toys industry by developing prototype.

Meta rolls out AI-driven tools to revolutionize ad campaign performance

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

New enhancements including Opportunity Score, Advantage+ Sales, and Leads campaigns promise real-time insights and full automation for advertisers worldwide.